GO ahead with GO Communications!
- June Loo
- Sep 20, 2018
- 4 min read
Updated: Sep 20, 2018
Finding the perfect Public Relations consultancy/agency for your organization is like dating: you might have to kiss a few frogs or beasts, to eventually find your soulmate. To avoid these frogs or beasts, a powerful team from Go Communications is always ready with their doors open to serve your needs, be it the duration of the campaign to be long or short.
Established and based in Petaling Jaya, Malaysia since 2006, GO Communications Sdn Bhd operates as a corporate communications and public relations agency. Michael de Kretser, founder of GO Communications, established this company alongside with his son, Peter de Kretser, who is now the chief operations officer of the company.
“The public relations communications sophistication in Asia is changing rapidly.” - Michael de Kretser
By forging regional partnerships and establishing itself as an independent PR agency, GO Communications became and is currently the largest independent PR agency network in Asia, spanning over 12 countries. [Malaysia (headquarters), Thailand, India, Japan, China, Sri Lanka, Hong Kong, Macau, Laos, Cambodia, Vietnam and Indonesia.]
GO Communications was the first Malaysian PR agency/practitioner that won the prestigious gold award for PR Professional of the Year in 2014 at the Campaign PR Week awards. Besides that, GO Communications was as well voted as Malaysia’s Best PR Agency for four consecutive years since 2011.
Image Source : Instagram (gocommmalaysia)
Being a company full of creatives within, GO Communications do not have a specific industry that they are specialized in as they always strive to provide top-notch PR services for all sectors. Priding itself as being among the top PR agencies in Malaysia, their unique approaches to media relations is what makes them move forward. They are always open for any type of services with the aim of driving effective campaigns and initiatives for their clients.
They have many services, which includes the following 6 aspects of comprehensive strategic communications organizations usually look for:
Aside from the basic 6, they also provide a diverse range of communications and PR Services, click HERE to find out more.
The GO Team has created many notable campaigns for big companies through both traditional and digital public relations since established. Their success can be seen through the broad and vast range of clientele they have worked with in the past.
The “My Cups of Kindness” campaign by Starbucks was organized and done by the team behind GO Communications.
Starbucks Malaysia made a historic moment as they appointed GO Communications as their first ever agency to manage their Public Relations and Communications initiatives throughout the country in late February 2018. This was done as well to celebrate the global coffee house’s 20th anniversary in Malaysia.
GO Communications took the opportunity with Neelofa’s tweet and used it as an opportunity to collaborate with actress and entrepreneur Neelofa for the campaign (#MYCupsofKindness). They fully understood that the communications landscape is continuously shifting and proposed a collaboration with Neelofa, one of the prominent celebrity in Malaysia to organize the Cups of Kindness campaign in Malaysia.
This campaign which lasted for a day on 1st August 2018, gathered a lot of positive and overwhelming response from both Neelofa’s fans as well as the public. This was as well because Starbucks donated RM0.50 on every Summer Frappuccino sold at all Starbucks stores in Malaysia to a charity of Neelofa’s choice.
“I appreciate that Starbucks Malaysia has provided a platform for me to continue to serve the society and also to gather everyone to join together to spread the goodness through the campaign." - Neelofa
Neelofa spent the afternoon writing personalized messages of kindness for each cup sold at the Starbucks outlet at Four Seasons Place. The campaign was a success as there were a total of 343 posts on the day itself, engaging approximately 30,000 views on Starbucks Malaysia’s Instagram profile, 2000+ likes with the hashtag on Instagram itself as well as 10+ features on blogs and newspapers.
Featured Article Links are below.
Neelofa Joins My Cups Of Kindness Campaign Video
"The business and PR world can be a tough place, but you learn to develop a thick hide and focus on what’s morally and ethically right." - Peter de Kretser
GO Communications ensures maximum effectiveness in all campaigns held by them. They never do the “one-size-fits-all” approach to their clientele as they believe tailoring is necessary as each client approaches them with different initiatives and end goals.
Website : https://www.gocomm.com.my/
Instagram : https://www.instagram.com/gocommmalaysia/
Featured Article Links:
Bahari, S. (2018) Neelofa will be serving Frappuccinos at Starbucks this Wednesday. Malay Mail. [online] Available at : https://www.malaymail.com/s/1657375/neelofa-will-be-serving-frappucinos-at-starbucks-this-wednesday [Accessed on 19 September 2018]
Gaya Travel (2018) Starbucks Malaysia Introduces “My Cup of Kindness” Campaign in Malaysia. [online] Available at : https://www.gayatravel.com.my/starbucks-malaysia-introduces-my-cups-of-kindness-campaign-in-malaysia/ [Accessed on 19 September 2018]
Kelvin (2018) [online] 星巴克Starbucks与本地艺人Neelofa合作推出慈善促销活动！买饮料还可以做善事! Next Trip. Available at : https://nexttrip.my [Accessed on 19 September 2018]
Lee, JQ (2018) Starbucks Malaysia introduces “MY Cups of kindness” campaign in Malaysia. 12Fly. [online] Available at : https://www.12fly.com.my/lifestyle/en/starbucks-malaysia-introduces-my-cups-of-kindness-campaign-in-malaysia/ [Accessed on 19 September 2018]
Tan, J. (2018) Neelofa joins Starbucks as barista for new kindness campaign. Marketing Interactive. [online] Available at : https://www.marketing-interactive.com/neelofa-joins-starbucks-as-barista-for-new-kindness-campaign/ [Accessed on 19 September 2018]
The Sun Daily (2018) Starbucks contributes to kindness in cups. [online] Available at : http://www.thesundaily.my/news/2018/08/02/starbucks-contributes-kindness-cups [Accessed on 19 September 2018]
References:
Bloomberg (N.A) Company Overview of GO Communications Sdn Bhd. [online] Available at : https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=216104411 [Accessed on 19 September 2018]
Dhesi, D (2014) Go Communications expands its foothold in Asia. The Star Online. [online] Available at : https://www.thestar.com.my/business/business-news/2014/07/19/going-places-go-communications-expands-its-foothold-in-asia/ [Accessed on 19 September 2018]
GOCommunications (N.A) Go Communications. [online] Available at : https://www.gocomm.com.my/ [Accessed on 19 September 2018]
Hew, V (2018) Meet The CEO: GO Communications’ Peter de Kretser. Marketing Interactive. [online] Available at : https://www.marketing-interactive.com/meet-the-ceos-go-communications-peter-de-kretser/ [Accessed on 19 September 2018]
Onn, Z (2018) Get a celebrity to serve your coffee at Starbucks. Her Inspirasi. [online] Available at : http://herinspirasi.com/gaya-hidup/neelofa-at-starbucks/ [Accessed on 19 September 2018]
Reena (2018) Starbucks appoints its first ever PR Agency. Magnus Digital Marketing. [online] Available at : https://magnusdigital.my/marketingmagazine/starbucks-appoints-its-first-ever-pr-agency/ [Accessed on 19 September 2018]
Tan, M (2018) Starbucks Malaysia introduces “MY Cup of Kindness” campaign in Malaysia. [online] Available at : http://www.mieranadhirah.com/2018/08/starbucks-malaysia-introduces-my-cups.html [Accessed on 19 September 2018]
Tan, V. (2012) Self-professed Malaysian. The Star Online. [online] Available at : https://www.thestar.com.my/news/community/2012/05/19/selfprofessed-malaysian/ [Accessed on 19 September 2018]
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